"Gadget" TV Spot :30 African American Audience

MOM: (Confident) I’m good at controlling what my daughter’s exposed to. But sex is everywhere.

MOM: I wish they’d make like…

(thinking)

MOM: …sex-blocking equipment. So I could monitor everything she sees and hears.

SOUND FX : Camera Focusing

MOM : There’s so much sex on TV.

SOUND FX : Electronic blinds closing

MOM: And the music these days.

SOUND FX: Electronic ear cover moving to cover ear

MOM: I just wish there was a better way to shield her from it. Cause she’s not ready to think about that stuff.

BOY VO1:You can’t control your kid’s exposure to sex.

GIRL VO1:But you can influence how they behave.

BOY VO 2: So talk to them.

GIRL VO 2: Tell them you want them to wait to have sex.

Last revised: February 04, 2009